iPhone and Android developers would no doubt like to know how people use parts of their mobile applications. Google is offering a solution which gives developers that ability. Google Analytics for Mobile Apps provides some of the same technology used by websites, but makes them available for mobile applications.
The solution provides data around pageviews and event tracking. Pageviews work by having developers determine when their apps should trigger pageview requests. That data is then compiled by Google Analytics and displayed to allow visibility into when specific functions within an app are triggered. Event tracking allows developers to track the use of items within an application such as embedded videos, button clicks, downloads or other actions. The SDK and technical documentation for Google Analytics for Mobile Apps is available through the Google Code Labs website.
Google realizes that when it comes to offering a new service they do not have to reinvent the wheel. In fact it’s OK to use a proven platform in a new way. Using the data collected by Google Analytics developers will be able to provide updates to existing applications based on use and new applications with commonly liked features. Developers know giving iPhone and Android users what they want will mean more downloads and that equals more revenue.
1 comments:
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