Saturday, May 1, 2010

Winning Results with Google AdWords

By Andrew Goodman

Publisher: McGraw-Hill Osborne Media
Pages: 376, Publication Date: 2005-07-22
ISBN-10 / ASIN: 0072257024
PDF file 6.8 mb

Description:
Don’t get lost in the digital haystack! With thousands of links for every search, the chances of your products being found online are slimmer than a needle. But there’s good news: you can pinpoint your marketing message with help from Winning Results with Google AdWords.


You'll discover AdWord essentials, how to bid for and win the keywords you want, how to track your results, and much more. Create a profitable ad campaign using online marketing, paid search, targeting, and leveraged branding.

This book was well written for its time but Google no longer uses the formulas found in this book. Any book written before August 2005 should be considered out of date at this point. At that time Google introduced the concept of 'Quality Score' and that changed things quite a bit. Google also recently (December, 2007) changed the way it analyzes the associaton of keywords, ads, CPR, and site content. So the basic concepts of this book are fine but the specifics have moved on. I wish I had read the review from October, 2005 entitled "Nice but...it's obsolete". 


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1 comments:

Ce-books said...

Thank for ebooks my friend....

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