Tuesday, May 25, 2010

Neuro Web Design: What Makes Them Click? (Voices That Matter)


By Susan M. Weinschenk, Publisher: New Riders Press
Number Of Pages: 168, Publication Date: 2009-01-02
ISBN-10 / ASIN: 0321603605,
rar'd pdf | 5.5 MB | 169 Pages

Description:
“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”
— Steve Krug, author of Don’t Make Me Think!
A Common Sense Approach to Web Usability

Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.

Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site. 


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4 comments:

Adit Creation said...

Nice blog it is maintained good and also have good post about Web Design and Graphic Web Design.

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Alexis Bob said...

A common goal among experienced web developers is to develop and deploy applications that are flexible and easily maintainable. An important consideration in reaching this goal is the separation of business logic from presentation logic. Developers use web template systems (with varying degrees of success) to maintain this separation.

Alexis Bob
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Web Designer said...

I completely agree with the above comment, the internet is with a doubt growing into the most important medium of communication across the globe and its due to sites like this that ideas are spreading so quickly.

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