Saturday, February 20, 2010

Google can generate buzz in the Enterprise? ...

Google dove into the deep end of social networking this morning with the announcement of Google buzz. In addition to providing a platform for users to exchange information, status updates, pictures and videos with their social network, Google also wants to embrace business buzz as a business tool.

Google Buzz is an ambitious project for Google, Google but it does not always seem to projects that do not do against the existing rules and to take paradigms. Google also seems to search for all facets of technology mastery, and not rely on any content on the lucrative and exploding social networking market, like from Facebook and Twitter.

Google co-founder and President Sergey Brin said that Google was able to buzz offer value in a company. He described a scenario he encountered while writing an op-ed article for The New York Times. Brin wanted a broader perspective than his own opinion, so he released the draft articles on Google and quickly generated buzz 50 or more hits, so that his social network and collaborate in real time frame for processing is usually required and feedback . Compress

The ability to collaborate in real time, is a quest for many enterprise solutions. To enable unified communications platforms such as Microsoft Office Communications Server 2007 R2 integration with Microsoft SharePoint, Microsoft Live Meeting and other tools that work colleagues and partners, online in real time. Google Docs also tried to deliver real-time collaboration, and improve Google recently acquired AppJet redefine real-time updates and the responsiveness of Google Docs & Spreadsheets.

Google integrates real-time Twitter findings in research on the Google Search Appliance in December. Google Product Manager Cyrus Mistry said: "Social information is important for companies: employees find information needed in order to benefit from their jobs to do real-time news. They could develop a new breakfast cereal, or designing a marketing plan for a fashion line, or in writing, to understand strategy report for a political campaign. In all these cases, what is said, like Twitter Users Now it can be invaluable. "

A hiccup in front of Google in the provision of an integrated social networking experience as a business tool is that many of the popular consumer products are not using Google Apps Premier Edition. Users of Google Apps email accounts are forced to log off and log in with their personal Gmail account to access to services such as Picasa.

On one level, does that made sense. There are security and privacy concerns associated with social networking, and IT administrators need to stay on the network to reduce the risk to be careful, and the potential for sensitive information will be provided through social networks in question.

On the other hand, the social networking is a valuable tool for companies that leverage marketing, public relations and customer support. Companies of all sizes are struggling to define the role of social networking at work, so it makes sense that Google would draw a line in the sand between your enterprise and consumer choices make.

A tool like Google build buzz, but relies on the network of connections, the user in their social networks, and loses much of its charm without the ability to integrate Picasa, YouTube and other such services. Users do not have to manage the dual personas, so that Google needs to figure out how to integrate the business and consumer services, but in providing IT administrators with the tools necessary to restrict or prohibit.

Google Google buzz roll-out to all Gmail accounts as of today, but when asked if Google buzz for companies expected the panel of Google execs may be said that there are no firm ETA on pure "soon".

Hopefully Google Buzz living, business and his counterparts up to the hype better than Google previous revolutions such as Google or Nexus Wave One.

By Tony Bradley


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