Thursday, October 22, 2009

Facebook: the Google of Social Networks

FACEBOOK is a social network in the United States, according to metrics firm Hitwise, Experian. Mark Zuckerberg and company captured nearly 59 percent of all Web-based traffic to the leading social networks. Are you surprised? I know I am not.

Hitwise recently launched a social networking site traffic report for September 2009, measuring a total of 155 online destinations. While Hitwise came to some surprising conclusions, such as Facebook foreground, the report also makes some interesting suggestions. By the numbers, sees Facebook as it really is the Google of social networks, but MySpace might have more activities, and Twitter is proving impossible to measure.
But first, facts

To measure Hitwise compiles a list of 155 social networks for services on the basis of the popular social network. Up to 58.59 per cent of the first American traffi
Artwork: Chip Taylor
c; MySpace in second place with 30.26 percent; Tagged is a far third place with a pathetic 2.38 percent, and Twitter, and rounded with myYearbook under five years of 1.84 and 1.05 percent, respectively.

Among other data is generated from Hitwise, it is interesting to note that the U.S. users spend the most time on MySpace for a visit on average 25 minutes and 56 seconds. The remaining five finished in this order: Tagged (25:17), Facebook (23:00), myYearbook (18:07) and Twitter (15:52).

I Do not Know, It Is Up

Facebook is on its way to Google, at least with regard to the popularity of social networking. I think all of us for some time that Facebook at the head of the pack when it comes to social networks known, but Hitwise figures remind us how far Facebook ahead of the competition. People do not even know are talking about Facebook, when News Corp. bought in 2005, MySpace, however, how quickly times change themselves. Now, Facebook is not just look set to be a leader, but the dominant social network in the United States. In fact, this figure seems more and more like the list traffic for search engines.

ComScore search ranking for August 2009 put Google at the top with 64.7 percent of U.S. search queries by Yahoo byfacebook run to 19.3 percent and Microsoft at 8.9 followed, with questions and AOL in the back of less than 4 percent respectively.

By the numbers, MySpace is more feasible to Facebook Yahoo number two is for Google, however, that could all change if Microsoft and Yahoo will receive approval for the merger of its search technology. At this point, the evaluation would look like this: Google, 65 percent, Yahoo, Microsoft, 28.2 percent, and then a huge drop-down care issues, and AOL. Facebook is not Google-land, but growth for Facebook to September 2009 194 per cent was in September 2008 by Hitwise. If Facebook continues to grow so that MySpace might be of interest and remain competitive, the team tagged with Microsoft or Google's Orkut.

MySpaces Have More Fun

But all is not lost for MySpace, because the user base will probably spend more time hamyspacenging only online. Perhaps it is the recently added Myspace mail or in experimenting with the Internet TV or all of the great names of promotions that are always the landing screen. Whatever it is, has spent most of MySpace's nearly three minutes longer online from Facebook species.

What's Up With Twitter?

Hitwise The studies also show, as I said earlier that the measure Twitter is a problem for the financial ratios. The fact is that many people do not use the service via the website, which is what steps to Hitwise, but by a third party Twitter client, smartphone applications, or text message.

I'm sure you could argue that all social network traffic, if you would be Twitter-style updates or SMS messages are text processing applications vistwitterits tip. Unlike other networks, is Twitter interface is not dominant, so that the whole measure of the popularity of the site visited, is not a fair comparison. Instead, it would be better for all visitors to count each day of the third party Twitter client, and SMS messages, and sang his own website.

In fact, maybe it's time, the concept of the measurement site only discard traffic, and adding hits on mobile devices and applications as well. It is a fragmented world of technology exists, why are we not report that reflects the metric? Moreover, in third place Tagged? Are you kidding me? I've just had a hard time would think that Twitter Tagged in terms of popularity defeat.


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